A selection of professional work.

Content Marketing || Display Advertising


Content Marketing

One Class. One University. -- UT Austin Mini-Site

Project lead. Developed the concept for the video portion of this mini-site celebrating the Class of 2016 and contributed to content strategy and copywriting.

On the Edge of What's Next -- UT Austin Mini-Site

Contributed to mini-site content strategy and copywriting. Managed paid and organic digital distribution efforts.

Homepage Heroes -- UT Austin

Wrote copy for and contributed to design decisions for the utexas.edu homepage.

UT News Features -- UT Austin

"What Starts Here" Jumbotron Video Series -- UT Austin

Project lead. Developed the concept for the videos, as well as wrote accompanying web and game-day program stories, and social media scripts for use by communicators campus-wide.


The UT Austin Gateway Sign

Shot, edited, and wrote accompanying story.


Auggie Eagle, Business Bird

A series of short vignettes promoting the Augsburg MBA.

Project lead. Developed the concept for video and still photography, as well as wrote copy for banner ads, billboards, and social media campaigns designed to promote a satellite location of the Augsburg MBA program in downtown Minneapolis.


The Music Program at Augsburg College


Augsburg College Jazz Band Profile: DeVante Jackson


The MAL at Augsburg College


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Display Advertising

Wrote copy for and collaborated with graphic designers and key stakeholders to create, manage, and measure display advertising campaigns.

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